The design of Olu’s, featuring the word “Olu” as a face with a wink, serves as a warm and approachable symbol for the brand. It resonates with the rich cultural traditions of West Africa, signifying hospitality and inviting customers in a friendly manner. In a market saturated with fried chicken restaurants, this unique design helps Olu’s stand out and pique curiosity, making it memorable and distinct. It effectively targets the youthful and diverse audience the brand aims to attract, as the design is modern and relatable. By avoiding intimidation and instead exuding friendliness, Olu’s face design is a versatile and effective branding tool, ensuring customers associate it with great food and a welcoming dining experience.